This 1200 sq. ft. digital billboard towers over the 405 Freeway, the nation’s busiest interstate, and is equipped with the world’s only interactive ambient light installation. This giant billboard captures half a million daily commuter’s eyeballs as they travel from Los Angeles International Airport, the Forum, and SoFi Stadium, home of the Los Angeles Rams and Los Angeles Chargers to Beverly Hills, West Hollywood, Santa Monica, and San Fernando Valley to the north or from the south like Manhattan Beach and beyond.
64 SEC LOOP
4 WEEK IMPRESSIONS